M.B.A. in Marketing Management

M.B.A. in Marketing Management from Singhania University


4 Semester

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M.B.A. in Marketing Management


Semester 1
Subject Code Subject Type Subject Name Credits
MBAMM101 Theory Accounting for Business Decision 6
MBAMM102 Theory Basic of Marketing 6
MBAMM103 Theory Business Research Methods 6
MBAMM104 Theory Economics Analysis for Business Decisions 6
MBAMM105 Theory Legal Aspects of Business 6
MBAMM106 Theory Organisational Behaviour 6
Semester 2
Subject Code Subject Type Subject Name Credits
MBAMM201 Theory Decision Science 6
MBAMM202 Theory Financial Management 6
MBAMM203 Theory Human Resourse Management 6
MBAMM204 Theory Marketing Management 6
MBAMM205 Theory Management Information System 6
MBAMM206 Theory Operation and Supply Chain Management 6
Semester 3
Subject Code Subject Type Subject Name Credits
MBAMM301 Theory Strategic Management 6
MBAMM302 Theory Enterprise Performance Management 6
MBAMM303 Theory Startup and New Venture Management 6
MBAMM304 Theory Contemporary Marketing Research (Specialization Paper 1) 6
MBAMM305 Theory Consumer Behaviour (Specialization Paper 2) 6
MBAMM306 Theory Business to Business Marketing (Specialization Paper 3) 6
Semester 4
Subject Code Subject Type Subject Name Credits
MBAMM401 Theory Managing for Sustainability 6
MBAMM402 Theory Entrepreneuriship Development 6
MBAMM403 Theory Event Management 6
MBAMM404 Theory Services Marketing (Specialization Paper 1) 6
MBAMM405 Theory Sales and Distribution Management (Specialization Paper 1) 6
MBAMM406 Theory Customer Relationship Management (Specialization Paper 1) 6

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